Where it all began: a home, an idea, a vision.
The story of GBPLACE begins with a simple wish: to share the feeling of home — not as a place, but as a mindset.
It begins inside the walls of a loft in Trastevere, designed with soul, warmth and personality, to welcome friends, collaborators and travellers looking for something other than yet another hotel.
That idea quickly became a living project. The atmosphere drew artists, directors and brands: from a home it became a stage. Films and commercials were shot there, along with theatre monologues, fashion shoots, art exhibitions and launch parties.
From there came the insight that still holds: real hospitality is not four walls, it is an extension of design and identity. Curating an experience — for one night or a month of filming — is an act of storytelling.
Cinema
GBPLACE was used as a set for the filming of the film “Tutta colpa di Freud”
Television
CHRIS and JOY are two successful professionals, he is a LAWYER and she runs a MODA atelier. They live in a very nice house, which they have carefully decorated.
Music
GBPLACE was used for some shots of the music video “Vivere a Colori” by Alessandra Amoroso.
Theatre
Many have compared her to a volcano, others to a panther. She was named Beast, Mother Nature and Oscar. They called it Nannarella, Mamma Roma and the Lupa. It w
Art
OUTSIDE AND INSIDE And the first appointment of a series of meetings related to the world of private art. A formula that already exists in different countries f
Fashion
Dominika Orłowska @ Next Model Management – Milano
Editorial
Luca Marinelli posed in GBPLACE for the ELLE magazine
Editorial
Stefano de Martino posed in GBPLACE for the weekly “CHI”
Advertising
Shooting for internal Eni Gas & Power commercials.
Event
GBPLACE hosted the Launch Party of Bonappetour in Rome.