LOFT TO BRAND

Where GBPLACE began — a home, an idea, a vision.

GBPLACE was born from a simple, personal desire: to share the feeling of home — not just as a place, but as a mindset.

It all started with my own loft. A space designed with soul, warmth, and personality, created to welcome friends, friends of friends, and curious travelers looking for something different from the usual impersonal hotel or generic short-term rental.

That original idea became a real project.

Over time, GBPLACE grew — evolving from a home into a creative platform. What began as one space expanded into a shared vision: to help others transform their homes into welcoming, character-filled places that express identity and offer a new kind of hospitality.

Today, GBPLACE brings together three distinct yet interconnected worlds: Creativity, Hospitality, and Architecture.

Each area represents a dedicated field of expertise — from visual communication and campaign design, to the art of hosting and enhancing living spaces, to the architectural transformation of environments.

Whether it’s crafting a brand, curating a guest experience, or reshaping a physical space, every project is driven by a shared vision: to create meaningful, multi-functional, and emotionally engaging places that reflect identity and inspire connection.

Experiences

Tutta colpa di freud

Movie Set

Lui, Lei e l’altro

Sit-Com

solo anna

Home Teathre

OUTSIDE/INSIDE

Private art exhibition

stefano de martino

PHOTOSHOOT FOR MAGAZINE

luca Marinelli

PHOTOSHOOT FOR ELLE MAGAZINE

Alessandra Amoroso

Music Spot

eni gas & power

Rome – Italy

OSMOSI DESIGN

Rome – Italy

Bonappetour Party

launch party startup